Abstract
Purpose of the study was to compare the Total Quality Management (TQM) of public and
private universities and to know the perceptions of students about the aspects of TQM. The
problem of the study was to determine the status of Total Quality Management of Public and
Private sector Universities in District Peshawar, Khyber Pakhtunkhwa. The study was
quantitative in nature. The sample of the study remained six Universities in which three were
selected from Public while three others were selected from private sector Universities. Sample
size of the study was taken as 150 both male and female students from public and private
sector Universities on even basis. Data was collected through five-point Likert scale
Questionnaire from the sampled students. The regression analysis was applied to check out the
influence of product characteristics and animated spokesperson characteristics. The correlation
was used for the calculation of checking the relation between variables. The results of the study
showed that the private sector follows the TQM pizza in all aspects and work on it and that is
the reason of their success. In light of the findings and conclusion, it was recommended to HEC
to strengthen Higher Education system to implement TQM in public Universities so that to
attain all-round, multifaceted personality; to acquire leadership qualities, to sharpen
communication and interpersonal skills, to acquire knowledge of the latest trends in
technology& Research, to have exposure to industrial climate and to gain confidence to face
changes in the highly competitive and ever changing world.
Haleema Akbar, Sadia Naz. (2020) The status of Total Quality Management of Public and Private sector Universities in District Peshawar, Khyber Pakhtunkhwa, Abasyn Journal of Social Sciences, Volume-13, Issue-1.
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