Abstract
The history of Quaker’s businesses, Japanese business culture and
Islamic based businesses has been explored in depth through review of
published literature. An analysis of Hofstede’s culture typology has been
conducted to confirm the different dimensions of Pakistani culture. Both
phenomenological and positivist approach has been utilised to collect data
through semi-structured interviews, questionnaires and secondary data analysis.
The research reveals the country’s highly religious culture where the society is
male dominated, women plays a submissive role in the society. The people of
Pakistan feel negative to the advertisements and promotional techniques which
are mainly due to their religious faith. Also it has been found that within family
the decision power remain with the head of the family and therefore the
communication network targeting the young generation is not a suitable
technique. The results concluded that marketer shall thoroughly understand the
local culture, identification of the target customers and value added service
which is compatible to the local needs and wants
Maqsood Haider, Iftikhar Ahmad, Sajjad Ahmad Afridi, Mohammad Hasham. (2016) An Analysis of the Religion as a Culture Effect on the Consumers of the Telecommunication Market, Abasyn Journal of Social Sciences, Volume-09, Issue-1.
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