Abstract
Organization’s recognition of the significance of attraction and
retention of talented employees is essential for its survival and growth
as organizational competencies are derived from its human capital.
Organizations strive to create positive environment marked with
challenging assignments that facilitate to foster personal growth and
develop organization’s image as a place endowed with motivated work
place. The paper attempts to determine role of organization image in
attracting, retaining and maintaining its employees as a force multiplier.
The study administered 300 questionnaires to the target employees and
received back 266 duly filled. The data was analyzed by using SPSS
software. Result show that organization good image have significant role
in employees attraction and retention.
Muhammad Irshad, Gohar Zaman, Shahid Jan Kakakhel. (2014) Does Organization Good Image Help to Attract and Retain Talented Employees: Employees Perspective, Abasyn Journal of Social Sciences, Volume-07, Issue-2.
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