Abstract
The aim of this study is to examine the pre-training
preparation which is indispensable for the sales
personnel based on their practice and to evaluate the
post training effectiveness of the sales personnel
concerned with the target accomplishment in insurance
companies by sales forces. The sample was composed
of 600 respondents where 500 were male and 100
female. The study found that training was a
fundamental drug to treat the untrained candidates,
which can increase the productivity and efficiency of
the sales force. Most of the respondent supported the
arguments that in insurance companies training must
be given to potential personnel, while adopting such a
strategy in an enterprise can save both resources and
time along with energy. It is also concluded that
training caused positive foundation for self evaluation
and self monitoring, which increases the chances of
increase sales.
Dr. Shahid Jan, Shams-ur-Rahman, Khursheed Iqbal. (2013) Effectiveness of Sales Force Training in Insurance Companies: A Case Study of KPK, Abasyn Journal of Social Sciences, Volume-06, Issue-1.
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