Abstract
E-commerce practices promote integrative and
supportive application for connectivity in today’s
dynamic marketplace with E-Recruitment as its
emerging component. It has now become an effective
tool for organization to raise talented workforce and the
development and maintenance of HR data base. This
study examines telecom sector’s E-recruitment practices
in attraction of potential and talented employees in
district Peshawar. The correlation is 0.671, a highly
significant and above the moderate level, R square is
45.9%, explaining the variability of independent
variable e-commerce in the workforce attraction. The
regression analysis proved from e-recruitment towards
attraction of workforce with positive unit impact of 0.89.
The value of t-test and ANOVAs results found highly
significant.
Zulqarnain Malik, Dr. Razaullah. (2013) The Role of E-recruitment Towards Attraction of Workforce: A Case of Telecom Sector Organization, Abasyn Journal of Social Sciences, Volume-06, Issue-1.
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