Abstract
Analyzing the genre of websites helps in understanding the minimum
requirements expected out of that particular virtual space. The idea of
understanding the structure and content of a well-established e-commerce
website is particularly important for those who are relatively novice in the field.
For this purpose, the current study investigates how a popular Pakistani clothing
brand has constructed its website by keeping its potential users in forefront. The
theoretical framework comprises of genre-based approaches of Swales (1990)
and Bhatia (2014). Moreover, the investigation outlines how genre-based studies
help in understanding the meaning-making processes prevalent in the minds of
the creators of that genre. The study also compares and contrasts the studied
website with other similar websites to provide an overall comprehension of this
sub-genre in particular.
Fizza Farrukh, Wasima Shehzad. (2019) Exploring Structure and Content: Genre Analysis of a Pakistani Clothing Brand Website, Putaj Humanities And Social Science, Volume-26, Issue-1.
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