Abstract
Companies are gaining competitive advantage based on their supply chain
networks now a day where strengthened supplier relationship plays a vital part. This
purpose of this research is to measure the organization’s supply chain performance
through supplier relationship management by considering the knowledge management
practices as the moderator. Majorly, customized services provided by the suppliers
and collaboration level with suppliers are focused in this research whereas supply
chain performance is measured through supply chain operations reference (SCOR)
model and knowledge management practices were considered as knowledge creation,
sharing, storing and implementation. The study has used cross-sectional design under
the positivist paradigm by following deductive approach where questionnaires are
used as data collection tool. The automobile sector in Pakistan is focused in this
research specifically the two-wheeler motorbike manufacturing firms. Data are
analyzed by using SEM model through SmartPLS software and SPSS-24 software is
used for descriptive analysis. The study found that the individual impacts of the
independent and moderating variables are significant over dependent variables
however the moderation analysis shows that the KMP moderates partially the
relationships of SRM and SCP as few hypotheses remained insignificant. The study is
unique into its nature as prior studies partially focused either on direct impacts of
KMP on SCP or SRM on SCP but none of the study is found that consider the KMP as
moderator.
Kashif Mahmood, Dr. Muqqadas Rehman, Prof. Dr. Ch. Abdul Rehman. (2020) Improving Supply Chain Performance through Supplier Relationship Management: A Moderating Model of Knowledge Management Practices in Automobile Sector of Pakistan, Orient Research Journal of Social Sciences, Volume 5, Issue-2.
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