Abstract
This paper examines certain new trends which the electorate in Pakistan came
across in the 2018 general elections. Slogans have come to occupy an important
place in elections as people have little interest in manifestos of political parties.
Slogans such as ‘Tabdeli (change), ‘Do nahi, aik Pakistan (not two but one
Pakistan) of Pakistan Tehreek-e-Insaaf (PTI),‘Vote ko ezzat do (give sanctity to
vote) of Pakistan Muslim League (N) had become popular among the masses in
2018 general elections in Pakistan. Lota- a term used for those who take no time
in switching sides merely for personal gains now called ‘Electables’ was heard for
the first time. The emergence of a new religious party Tehreek-e-Labbaik Pakistan
(TLP) is a new trend in the 2018 elections. The paper seeks to examine the role of
electables, slogans and new trends in the general elections of 2018.
Saiful Islam, Muhammad Zubair, Imraz Muhammad. (2019) An Analysis of 2018 General Elections in Pakistan, Journal of the Research Society of Pakistan, Volume 56, Issue 2.
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