Abstract
Social media has emerged as an “essential element of public dissertation and
communication in the modern era” (Muntean, 2015, p. 6) and gives an absolutely
new perception about how people engage in political discussion with one another.
Majority of politicians now vigorously use social media to improve their public
image and relations and stimulate political ideologies and preferences. The
politicians are now the producers of their own internet based content and
engaging far more consumers of information than ever before, especially in terms
of their political gains. They can shape and share the political messages with
greater freedom. Normatively, it should be done in a positive and respectful
manner but it has been observed that the prevailing situation is quite opposite as
social media are also being used as propaganda tool to defame others. The
politicians many a times entirely supersede the social standards and democratic
norms. In this scenario, it is considered important to explore how the politicians
are building their images on Twitter, what type of language they are using to
communicate their messages and what type of content they are posting on Twitter?
Therefore, this study intended to explore the significant factors of public relations
strategy of the politicians of Pakistan. It attempted to discover the types of
language politicians embed in their tweets and tactics they use to make their place
on Twitter? The study in hands is motivated by the usage of Twitter by the
Members of National Assembly of Pakistan in last democratic regime (2013-
2018). As per findings, MNAs are busy in creating negative image of others with
the use of critical language.
Savera Shami, Sana Naveed Khan, Ayesha Ashfaq. (2019) Crafting Political Images on Twitter: Analysis of Public Relations Strategy of Politicians of Pakistan, Journal of the Research Society of Pakistan, Volume 56, Issue 2.
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