Abstract
The paper reports on the branding and development factors. Countries are in need to brand their activities to attract the coordination and business from other countries. The main focus of this paper is related to competitive branding at individual & country level in order to develop required human capital in next five to seven years. The paper investigates the parameters of branding and competency through the proposed model named competitive branding and development (CBD) model. The model reports on the important factors for branding and competency. The paper is spread on two levels of branding based on the micro level (individual) and macro level (country). The paper aims to investigate the competitive branding of individuals and countries. This paper will report on UAE perspective. The branding is discussed through the proposed model named Competitive Branding & Development (CBD) in this paper. The study reports as a practical Case study limited to UAE only. The choice of case study approach in this research was convenient and suitable in such types of studies. The practical implication of this study is to identify the parameters to brand & develop individual and countries at various domains. The parameters are organized into a model form named as Competitive Branding & Development (CBD) Model. The countries can utilize such model to evaluate their competency levels in comparison to other countries. This paper is academic, research and practical type and may benefit students, teachers, researchers, managers, policy makers from International Business, Individual development, Country development and Comparative management domains.
Dr. Nadir Ali Kolachi. (2013) Competitive Branding & Development Model: A Qualitative Case Study of UAE approach to Human Capital, Bulletin of Education & Research, Volume 35, Issue 1.
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