Abstract
The growing use of digital media has influenced significantly the communication channels of society during recent years in the globe. The media and communication in Pakistan is transforming with information technology. The marvelous boost of digital media devices has changed the communication channels. With digital media revolution, the people in society who formerly had no chance to participate, now they have a great opportunity of to contribute. They can give feedback on news content, comment on stories and share information. If we talk about Urdu news in Pakistan, technology has not left it unchanged. The great revolution in technological field has modified the way public receives information on various aspects. This research work will boost our understanding of how effects of fast spreading technological means have affected traditional modes of Urdu news. During the past decades, western world has got a great benefit from immense development in information communication technology. Furthermore, developing world is widely seen accepting access to internet computer and mobile phone technology. Today's media organizations are extensively using various technological sources. This study also explore the phenomenon of adoption of information technology, role played by media in this digital age and to address the global audience and news collection, influence of internet and extent of freedom of expression to which it has impacted todays media in accessing and delivering information. Though traditional modes of information have got a great jolt by new digital platform and have brought great opportunities for information gathering ofUrdu news in Pakistan.
Dr. Malik Adnan , Dr. Zahid Yousaf , Dr. Muhammad Bilal Nawaz , Muhammad Ahsan Bhatti . (2020) The Changing Role of Urdu News Media with Digital Communication in Pakistan, Journal of Research (Urdu), Volume 36, Issue 1.
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