Abstract
The use of cellular mobile phone has increased dramatically in the last few years. The rapid growth in the use of cellular mobile phone has attracted the attention of many service providers to start their operations in Quetta city. In order to operate in the competitive environment, these service providers have introduced various service packages to increase their market share. The objective of this research article was to provide with a comprehensive analysis of the cellular mobile phone users market and to envisage the behavior of mobile users’ preferences for various service packages and companies. The analysis of the users’ preferences about the various characteristics of cellular mobile phones reveals that they assign highest priority to instant connectivity and low call rates. The analysis is an important guide for the future planning of the existing and new aspirant cellular service providers to better understand the users’ behavior and their preferences.
Jan Mohammad,, Dr. Abu zar Wajidi. (2008) Cellular Mobile Phone Service & Users’ Preferences in Quetta City, Journal of Managerial Sciences, Volume 2, Issue 1.
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