Abstract
Tourism, a multidimensional business activity, was grown to be a multi trillion $ industry worldwide. Its relevance to country’s economic, services, and employment generation performance is vitally recognized all over across the globe. However, in Pakistan, despite its promising potential, the state of tourism affairs is dismal. The paper attempts to diagnose the causes of crawling nature of Pakistan’s tourism growth on empirical grounds and suggest ways and means to develop the industry through an optimum use of its natural, historical and cultural resources. For the purpose of focused analysis and empirical evidence Chitral Valley was taken as a reference point for the paper.
Dr Qadar Bakhsh Baloch. (2008) Managing Tourism in Pakistan (A Case Study of Chitral Valley), Journal of Managerial Sciences, Volume 2, Issue 2.
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