Abstract
Tourism industry serves as a ray of hope for many developing countries. It is not only boosting the economy of many countries, but also contributing in changing the standards of living of poor. This research paper aimed to suggest the strategies to reduce poverty in Sindh through tourism development. This critical and sensitive issue, yet a challenging task analyze the different aspects of tourism industry and its role in boosting economy of individuals through strategic plan. Books, journals, reports and studies, treaties, researches, related to tourism, produced nationally and internationally were thoroughly studied to understand the background of tourism before developing an effective strategic plan. The study has helped to identify the important issues of poverty on the basis of which, a unique plan is developed. Suggestions are also made at the end. The rights and responsibilities of government and civil society have also been highlighted in this research paper. This research paper is fruitful for Government of Pakistan, Civil Societies and all the National and International donors, to understand the importance of tourism in Sindh. Governments other than of Pakistan can also find this research useful to invest in developing projects for upgrading the qualities of institutions and to evaluate its efficacy. Print and Electronic Media can use the study to portray positive image of Tourism in Sindh Thus, the overall work was challenging, invigorating and creatively rejuvenating. Hope my hard working, dedication and research skills will be appreciated.
Munir Moosa Sadruddin,. (2011) Promotion Strategies to Alleviate Poverty through Tourism Development in Sindh, Journal of Managerial Sciences, Volume 5, Issue 2.
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