Abstract
Retail image and store positioning are the factors that influence consumer loyalty and retail success. This study examined the relationship between measures of store image and store loyalty through a sample of 150 shoppers taken from three retail outlets of Peshawar. The result of the study shows that there exists a positive relationship between store image and store loyalty
Muhammad Imran, , Usman Ghani, Kashif Ur Rehman. (2013) Consumer Perception of Store Image and Store Loyalty, Journal of Managerial Sciences, Volume 7, Issue 1.
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