Abstract
Antonio Gramsci‟s Theories of Cultural Hegemony are used as a
methodology to analyze ideological struggles on Weibo in China.
Gramsci „s argument is that the Civil Society is the field of
negotiations between the state and individuals, where a governing
power wins consent to its rule from those it subjugates. In China,
the civil society is very weak but since 2012 Weibo has exercised
some functions as a “virtual civil society”. The author tries to
elaborate the political and cultural functions of Weibo in Chinese
political context.
Zhang Daojian. (2017) Weibo as an Ideological Space: Cultural Hegemony and Virtual Civil Society, Journal of Media Studies, Volume 32, Issue 2.
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