This study aims to explore the role of Pakistani media as watchdog. It employs content analysis to examine the editorials of six leading Pakistani English and Urdu language dailies published in 2015 ... Read More

Political campaigns have remained an indispensable means of garnering support for candidates and their political parties. Though primaries are internal affairs of political parties, aspirants engage ... Read More

Unfortunately, literacy rate in Pakistan according to Pakistan Social and Living Standards Measurement Survey (PSLM) in 2012 was 60% which went down to 58% in 2013-14. Promotion of Primary and Seco ... Read More

Culture is considered to be very closely related to media as different studies show that media shapes the culture and culture also influences the content of media. The cultural influence of dominant ... Read More

Press reportage in Pakistani English newspapers is a great source of public education. It narrates every topic ranging from news to literature. The present study tries to explore the linguistic vari ... Read More

The study aims to examine whether the scandalous news of readers’ favorite celebrity has any effect on the existing perception of their favorite celebrity. Based on Elaboration Likelihood Model, a s ... Read More

The term disordered or impaired communication refers to that specific type of communication, which deviates from the established communication manners, set in a society. It is a special type of com ... Read More

Antonio Gramsci‟s Theories of Cultural Hegemony are used as a methodology to analyze ideological struggles on Weibo in China. Gramsci „s argument is that the Civil Society is the field of negotiati ... Read More

The conflict between Baloch nationalists and the Government of Pakistan has been a constant feature in the history of Pakistan. The study explores the treatment of conflict issues in Baluchistan in ... Read More

The study explores relationship between media consumption patterns of adolescents,with other intervening variables, and formation of national identity. The research proposes a model of political so ... Read More

This paper explores the relationship between smartphone practices and lifestyle in urban Iran. Recently, the use of smartphones has dramatically increased in Iran and this trend is affecting users’ ... Read More

The understanding of Chinese culture and arts from the perspective of other cultures and countries has been the mainstream trend in the past. From ‗The Travels of Marco Polo‘ to the film ‗Red Lanter ... Read More

Studies on city and cinema have become a major field of research. This article tries to focus on the representation of the city Kochi in Kerala, and Malayalam films. Kochi being a port city has been ... Read More

Balochistan, geographically one of the largest province of Pakistan, with rich resources of petroleum, gold natural gas reserves and other minerals, has faced unrest from Baloch separatist movement ... Read More

Manipur lies in the easternmost part of India, comprising of different cultures and religious communities. In some major issues like the impingement of Ikop Lake (the second largest lake in Manipur ... Read More


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