Abstract
The understanding of Chinese culture and arts from the perspective
of other cultures and countries has been the mainstream trend in the
past. From ‗The Travels of Marco Polo‘ to the film ‗Red Lanterns‘,
Chinese culture has mostly suffered a status of being depicted and
interpreted but not examined as a vibrant civilization for real
communication and interaction. Mostly, Chinese culture has been
depicted as a culture of difference, misery, and agony. This
approach has hampered communication between China and other
nations in the past and even today. Chinese culture and arts have a
long history of its own, it is extensive and profound, and needs
more understanding, respect, logical evaluation and new
approaches to communication. Authors argue that the rich cultural
characters and charm need to be communicated across cultures via
new media platforms. In this new world of digital media and
information, especially, on the mobile terminal and the mode of
UGC (User Generated Content), the traditional cultures and arts
have new opportunities for their propagation, transportation, and
demystification in real time circumstances. This essay assesses the
communication of Chinese traditional culture and arts in the
contemporary digital era and offers social-contextual analysis to
reveal the internal tensions ambiguities, strategies, issues and
prospects in its communication through digital platforms.
Yali Zhang, Muhammad Yousaf, Yingqing Xu. (2017) Chinese Traditional Culture and Art Communication in Digital Era: Strategies, Issues, and Prospects, Journal of Media Studies, Volume 32, Issue 1.
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