Abstract
The aim of the present study is to elaborate the ideas and concepts
that motivate young voters to participate in elections through online campaigns. The paper is divided into three parts. The first part
of the paper analyzes how some of the best political campaigns are
used for motivating people to vote. The second theoretical part
explores the notion of political participation and sheds light on the
factors that affect civic engagement, as well as the specific
components that must be considered while focusing on young
people. Finally, the last part deals with methods and approaches
that can be used to integrate young social media users into the
conceptual design process of on-line campaigns, as well as to
determine young people’s political participation behavior.
Ibtesam Mazahir. (2014) Young voters for political participation through online campaigns, Journal of Media Studies, Volume 29, Issue 1.
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