Abstract
Hinging principally on secondary data and opinions, this paper
attempts to show how forces external to the media (notably
culture, religion, the law, education and the like) influence the
media, output and consequently shape media representation of
women in the Nigerian society. It argues that the
misrepresentation of women in the Nigerian mass media is more a
product of gender-relation among other dynamics in the Nigerian
society. Media contents are most often fine-tuned according to
societal beliefs and realities so as to appear realistic/believable,
appealing to audiences’ emotions and ultimately win audiences’
consensus. The paper argues and concludes that a more promising
approach to the eradication of women stereotyping and
misrepresentations in the Nigerian media should therefore not
only consider media’s androcentric configurations and
predispositions, but start from revolutionary social changes in
favor of women emancipation in the other ideological state
apparatuses (family, education, religion, law among others)
which, to a great extent, seriously control the means of mass
communication and determine their output.
Endong Floribert. (2014) Local Media (Mis) Representation of the Nigerian Woman As a product of the society, Journal of Media Studies, Volume 29, Issue 1.
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