Abstract
Brand image is as important for a nation or country as it is for
products and companies. Social Media has enabled the citizens to play
a significant role in branding of countries and promote their positive
image. Pakistan is portrayed negatively in terms of women rights and
girls' education in the world. This study aims at finding out the role
played by social media users in order to portray a positive image of
Pakistan through their tweets regarding women rights and girls'
education. Through the content analysis of 449 tweets, the findings
indicate that Pakistan was promoted as a country not giving rights to
women and girls. The negative repute of the country needed the
attention of Pakistani social media users in order to paint a
praiseworthy image
KholaYounas Ansari. (2014) Citizens' Role in Nation Branding: A case of Pakistan in terms of Women rights and girls' education, Journal of Media Studies, Volume 29, Issue 1.
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