Abstract
This study explores Pakistani media’s social responsibility in times of natural
calamities. For the study, three natural disasters of varying predictive nature
(earthquake, flood and famine) have been selected in order to observe the
coverage of Pakistani media, in both pre and post disaster phases. The study has
been conducted within the theoretical framework of social responsibility theory. It
was found that the media reported the natural disasters after their occurrence and
the role of media was almost absent in the pre-disaster periods of even predictable
disasters. In the post disaster times, media frequently overlooked highlighting
policy-related issues as well as accountability of concerned disaster management
authorities. The research suggests that Pakistani mass media should formulate a
code of conduct regarding disaster reporting and should rationalize its reporting
priorities in the times of disaster(s).
Lubna Zaheer. (2016) Media coverage of natural disasters in Pakistan: The case of Earthquake (2005), Flood (2010) and Famine (2014), Journal of the Research Society of Pakistan, Volume 53, Issue 1.
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