Abstract
Non-animated advertisements are strongly signifying that people are related to different cultures and
languages in the same country, but their choices are affected by what marketers do and divert their minds. The
study aims to measure the impact of non-animated advertisements on the moral behavior of school going
children. living in Lahore. The study is conducted through quantitative design; the data was collected by
caretakers and parents of children aged 6 to 12 years with an 863-sample size. The sample was collected from 9
schools of Lahore, Pakistan, and in this way, the research was conducted. The findings from the regression
analysis shows that “excitement and respect to the community” variables have negative effect on the moral
values of the children. However, other variables have strong constructive influence on the moral values of the
children who have more interaction with non-animated advertisements.
Aisha Hakim, Noshina Saleem. (2022) Evaluating Non-Animated Advertisement’s Impact on Moral Behavior of School Children of Lahore City, Journal of the Research Society of Pakistan, volume 59, issue 1.
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