Abstract
Women’s faces on advertisement billboards are always in
danger of being blackened or of being defaced by, so called, moral
brigades in Pakistan. These incidents were first noted, in cities like
Lahore and Islamabad around 2006 and 2007, during the ‘islah (reform)
campaign’ by the Lal Masjid. However, this vandalism has never been
reported to the authorities by the advertisers or clients, which means the
damage is not to cause business loss. Advertisements are made, after a
thorough research, to cater larger audiences, and these images must
have some relevance to the consumers; however, blackening of the
images on advertisement boards, reveals that a specific segment of the
society has been disagreeing or poling apart from the rest. It seems that,
in their point of view, these pictures are harmful for the society in
general, or maybe dangerous for themselves in particular. They also
want a wider and loud coverage of their message, as the hoardings are
placed at the hot spots in a city. This paper deconstruct the act of
vandalism with the advertising images of females to decipher the mindset
of the vandals.
Dr. Ahmad Bilal, Aysha Bila. (2019) Vandalism on Advertisement Boards in Pakistan, Journal of Research ( Humanities), Vol LV, Issue 1.
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