Abstract
Television commercials are generally produced in two different styles:
in argumentative manner, and in narrative style. In argumentative style
various attributes of the product are shown in a logical manner; whilst
narrative style is more towards storytelling and product is presented as a
part of the story. Generally around the globe, and particularly in Pakistan
argumentative style has always been in fashion. Particularly in the earlier
years advertisements are considered to be a logical way to present the key
characteristics of a product to its consumers. Mostly, this straight forward
approach is because advertising is still at its infancy in Pakistan; however,
in the last five years, a shift from the argumentative to narrative can be
observed. This research paper reviews the some of the television
advertisements, andexamines these to study the shift in the trends of
advertisements.
احمد بلال. (2017) پاکستانی اشتہارات میں کہانی بیان کرنے کا بڑھتا روجھان, Bazyaft, Vol 30- 31, Issue 2 .
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