Abstract
Cricket, a famous game played and watched at its peak in Asia. The game is governed by International Cricket Council (ICC). It is a team sport of eleven players in each side with different roles, of which one is bowler. The bowlers have followed different styles of bowling sinces game has started, of which some declared illegal initially. In our study, we have focused on the cases of illegality reported form South Asian region in post 1990 period a new era of biomechanics based bowling laws started. We have also investigated the updated ICC process for bowlers review and remedy along with biomechanics based labs established worldwide. Finally, we have proposed a new information technology based bowling action evaluation solution, lower in cost and affordable at domestic level. Such study will help bowlers, their coaches and viewers to understand the biomechanics based bowling laws, standings of South Asian bowling after these laws and alternative solutions to rescue it.

Adnan Abid, Bilal Hassan, Kamran Abid, Uzma Farooq, Muhammad Shoaib Farooq, Muhammad Azhar Naeem. (2018) Sports Culture in South Asia: Effects of Modern Bowling Action Rules on Cricket, an Information Technology Perspective, South Asian Studies, Volume 33, Issue 1.
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