Abstract
The study aims to assess Islamic financial literacy among the
residents of Lahore and to investigate how it influences adoption of Islamic
banking services. A survey research design is used; the sample size for the
study was 300, which included 230 males and 70 females. Purposive and
convenience sampling techniques were used for sample selection. A survey
questionnaire designed through a systematic assessment of the literature and
identification of important concepts in relevance to Islamic banking was used
for data collection. Analysis was done on SSPS and AMOS using structural
equation modeling and other related interventions. The results show that
majority of the participants have concerns about the legitimacy of Islamic
banking services, the customer quality, quality of services and products,
legitimacy of the Islamic banking system as operated, and the related factors.
Further, it was found that the level of educational attainment among the
masses, customer services, service quality, and legitimacy of Islamic banking
influence the rate of adoption of Islamic banking services. The State Bank of
Pakistan and other regulatory bodies should promote Islamic financial literacy
and Islamic banking products’ awareness among customers to increase
adoption of Islamic banking services.
Zunaira Zaman, Bilal Mehmood, Rashid Aftab, Muhammad Shahid Siddique, Yasir Ameen. (2017) Role of Islamic Financial Literacy in the Adoption of Islamic Banking Services: An Empirical Evidence from Lahore, Pakistan, Journal of Islamic Business and Management, Volume 7, Issue 2.
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