Abstract
To have better understanding of qualitative research
methods, this research paper aims to compare two fashion studies with
different qualitative research approaches. The first selected study is
based on grounded theory and the second selected research study is
based on phenomenology both of them belong to same paradigm i.e.
interpretive paradigm. This research study analyses presentation,
stylistic, substantive, theoretical, methodological, ethical and
interpretive dimensions of both the articles. After thorough comparison
and contrast, the researcher has concluded that the study that belongs to
the grounded theory gives lots of importance to the data and theory,
whereas the study that belongs to phenomenology emphasizes more on
the events. The study further concludes that proper selection of the
research methodology and the research design is important before
carrying out a study as it gives a guideline to the researchers and helps
them in carrying out their selected research study in a proper way
Ayesha Saeed. (2016) Comparison and Contrast in the Dimensions of Two Selected Fashion Studies with Different Methodologies, Journal of Research ( Humanities), Volume LII, Issue 1.
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