Abstract
The present study explores the contextual Embeddedness of
entrepreneurial phenomenon, particularly experienced by women of
Peshawar, Khyber Pakhtunkhwa, Pakistan. It attempts to identity
modes of networking activities being practiced by women and also to
highlight effects of “push and pull factors” on their social networking.
Women entrepreneurship have been conceptualized through the lens of
Western theory and there is no research on contextually embedded
perspective in the region. Data from 17 women entrepreneurs were
collected by using face to face semi structured interviews. Analysis was
conducted using “constructivist grounded theory approach”.
Qualitative analysis reveals that social networks are embedded in
entrepreneur’s context which effects women orientations towards
exploring possible opportunities.
Mahwish Parveen, Muhammad Junaid. (2019) Social Networking and Contextual Embeddedness: An Exploratory study of Women Entrepreneurs of Khyber Pakhtunkhwa, Pakistan, Journal of Managerial Sciences, Volume 13, Issue 1.
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