Abstract
With the expansion of Cable Television service to much of the
nation over the past six years, concern has grown about the Cable
TV watching habits of the youth in Pakistan. This study is aimed at
collecting precise data to analyze the "opinion", preferences and
requirements of the youth in Lahore regarding their Cable TV
watching habits. The results can be generalized over the young
population of Pakistan. For this purpose, students of both genders of
different colleges and universities have been contacted so that
people belonging to all sections of the society can be reached. From
the 300 respondents in totality the results show that young people
only acquire entertainment from the cable TV and not any
productive motive is behind the reason of "liking" cable TV, yet
they wish to have access to only those selected channels that do not
promote immorality and untraditional indecency.
Anjum Zia. (2005) Cable Television Watching Habits of the Youth in Pakistan, Journal of Research ( Humanities), Vol XLI, Issue 1 .
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