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Da’wah or preaching is an important and effective means for the development and propagation of Islam. Through da’wah, the believers become steadfast on their religion, the non-believers enter into Islam while those sincerely attached to it reach higher spiritual and religious ranks. The responsibility of da’wa was first of all undertaken by the Prophets May peace and blessings be upon them. They were the ones selected for this sublime duty by sending them as messengers to human beings. After the closure of the gate of prophet-hood, this responsibility was performed by their true successors who performed this obligation by becoming the personification of knowledge and practice and an embodiment of sincerity and truthfulness. The responsibility of da’wah has been made an obligation upon all the Muslim in general and a subset of them in particular. Similarly, it has been made a duty upon each individual and class of Muslims according to their status. The leaders, the scholars (ulama’) and the general masses are all answerable for this assignment in line with their domain of influence and authority. Consequently, it demands a dynamic caution, balance and seriousness all the time. It has its own limits and boundaries, features and characteristics as well as instructions pertaining to knowledge and practice. Similarly, the addressee and situational aspects should also be taken into consideration. Additionally, if the ideological, intellectual and knowledge level of the addressee as well as the proper time and occasion for da’wah are taken into account, it will enhance its fruitful results. On the contrary, its outcome may not be very encouraging, and even negative at times, if these factors are ignored. Therefore, this article discusses those aspects of preaching which are related to the situation of i رپورسیف،ۺڈاپیرٹنمٹۺآفۺاالسکمۺلایھجو،ی،ۺاالس ہیۺلا جۺواشور ii ۺ اوسی سرپورسیف،ۺڈاپیرٹنمٹۺآفۺاالسکمۺلایھجو،ی،ۺاالس ہیۺلا جۺواشور ا ا االساکیم ی ٹ ،دلج:5 امشرہ:1 ک غیلبتۺودوعتۺںیمۺومعقۺواخمبطۺیکۺراع ی: ونجری-وجنۺ2017ء 111 addressee and the occasion of da’wah that ensure the performance of this responsibility appropriately.

Nisar Muhammad, Saleem ul Rehman. (2017) Relaxation to listener and situations in practicing the preaching: A research study in light of Quran and Sunnah i ا, , Volume-05, Issue-1.
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