Abstract
The dimensions of media studies are closely related to the communication technology as it not only affects the media products and their use but also changes the structure of media organization and employment patterns. The advanced communication technology has brought about the third communication revolution, also nudging the departments of mass cornmun'tcation to change their courses and adopt new teaching methods in order to meet the modern day requirements. This paper covers briefly how media education started, developed and adjusted to the changing communication technology in Pakistan. It pinpoints the new communication technology and challenges being faced by departments of media studies. This paper also presents few recommendations on how these departments can meet the challenges, avail the opportunities and produce media experts.
Anjum Zia. (2004) COMMUNICATION TECHNOLOGY: Challenges and Opportunities for Media Studies, Journal of Research ( Humanities), Vol XL, Issue 2.
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