Abstract
There seems to be a little effort on the part of successive governments in developing countries to take the people into confidence while designing development projects. This trend is fashionable throughout the developing world where ethnocentrism of the people at the helm of affairs alienates and estranges common citizens from them. These countries have failed to frame a communication policy that could serve as a bridge between governments and the people. The objective of this paper is to study the importance of framing of an effective communication policy in order to introduce sustainable development.
Sameea Jamil, Azmat Rasool . (2004) Designing National Communication Policy: Challenges and Prospects , Journal of Research ( Humanities), Vol XL, Issue 1.
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