Abstract
The aim of the study is to ascertain the impact of Environmental Health/Security
on Green Buying intention. Population for the study consisted of three
provincial capitals’ (Peshawar, Lahore, and Karachi) and country capital of
Pakistan (Islamabad). Convenience sampling was used in this study. A total of
800 questionnaires were distributed in 4 different cities of Pakistan that included
Peshawar, Islamabad, Lahore, and Karachi. In the present study 462
questionnaires were returned, constituting the response rate of 57.75. A total of
59 questionnaires were rejected. The total number of questionnaires usable for
the study was 403. The findings of the study revealed that there is an
insignificant impact of Environment Health and Safety on Consumer Buying
Intention. Furthermore, Environmental Concern had also an insignificant
influence on Consumer Buying Intention. However, the study finds out
significant role of Social Influence and Green Motivation on Consumer Buying
Intentions. The study based on the finding suggested future recommendations
for the future research and practice and offer the implications of the context of
green consumerism
Muhammad Usman Haider, Shahid Jan Kakakhel. (2017) Factors Affecting Green Buying Behavior, Abasyn Journal of Social Sciences, Volume-10, Issue-2.
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