Abstract
This article develops a conceptual framework that explains how work family
conflict has an influence on internal service quality resultantly having an
influence on customer orientation. There are plenty of studies to suggest the
consequences of work family conflict; however, studies are not carried on how it
can be linked to internal service quality. It is apprised in this paper that women
have become independent due to employment, pushed by financial needs but the
pressure of dual roles is unavoidable. Women are wearing several hats to
balance the dual responsibilities that are of home and at work. It is further added
that the two spheres namely work and home interfere with one another having
permeable boundaries resulting in Work Family Conflict. The paradigmatic shift
in marketing from the exchange of goods toward a service-centered orientation
in which the customer plays a vital role creates a dire need of emphasis on
internal service quality and the customer orientation. This conceptual paper
creates a link between work family conflict and its influence on internal service
quality resultantly effecting customer orientation.
Asma Fazal, Dr. Samreen Fahim Babar. (2017) Work Family Conflict Have an Influence on Internal Service Quality of Female Faculty Members of Higher Education Sector of Pakistan, Abasyn Journal of Social Sciences, Volume-10, Issue-2.
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