Abstract
We aimed to analyze the bandwagon effects of self-esteem and trait anxiety on
luxury consumption behavior among postgraduate students in social sciences
institutes of one state and one private university. Additionally, we also aimed to
describe socio-demographic differences in the bandwagon luxury consumption
behavior between the study samples. Study results suggest that, self-esteem and
trait anxiety have a significantly negative correlation. Although self-esteem and
trait anxiety had positive correlation with bandwagon luxury consumption
behavior, this relationship was not statistically significant.
Nurettin Parilti, Tülin Tunç. (2018) The Effect of Self-Esteem and Trait Anxiety on Bandwagon Luxury Consumption Behavior: Sample of a State and Private University, Abasyn Journal of Social Sciences, Volume-11, Issue-2.
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