Abstract
Impulse buying is a fun, puzzle and a research
question in today’s marketing world. The same is
under the study of psychologists, consumer behavior
researchers, economist, fashion designers, outlet
decorators and advertisers. Objective of the study was
to identify the nature of convenience product,
shopping product, and specialty product which may or
may not affect the impulse buying. The data was
collected with mutual efforts of faculty members and
students of private and public Universities.
Dr.Farzand Ali Jan, Muhammad Faheem Jan. (2011) A Study Of Impulse Buying With Reference To Demographic Characteristics Of Consumers Of Peshawar, Abasyn Journal of Social Sciences, Volume-04, Issue-2.
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