Abstract
The research study was focuses towards reviving tourism industry of
Pakistan through entrepreneurial capabilities in Swat, Dir and Chitral
cities of Khyber Pakhtunkhwa (KPK), Pakistan. The objectives of the
study is to suggest models/ entrepreneurial strategies for tourism
revival and to find out the suggested model effect i.e. entrepreneurial
capabilities along with its vital facets i.e. (environmental sensing,
change and renewal, technological flexibility, organizational flexibility,
and market related) on revival of tourism performance. The targeted
population of this study are inbound and outbound tourists of Chitral,
Swat and Dir cities of KPK, Pakistan and recorded/documented with
travel agencies, hotels and local administrators of KPK, Pakistan.
Final sample was 548 inbound and outbound tourists of Chitral, Swat
and Dir cities of KPK, Pakistan. The data was collected with the help
of structured questionnaire. The researcher used analytical software
i.e. SPSS latest version for data analysis. The researcher used
probability sampling technique i.e. stratified sampling with
proportionate allocation method. Structure equation modelling and
factor analysis was utilized for measuring the construct validity of the
measurement instrument. Seven fit indices i.e. (X²/d.f, GFI, AGFI,
NNFI, CFI, RMSR, RMSEA) were used for checking the goodness of fit
for all alternative models. The result of CFA’s analysis exhibits the
uniqueness of variables. The result of all the alternative models
depicted that all values have their own significant loadings and all
alternative models are good fit. Recommendations are also
incorporated in the study.
Fiaz Qamar, Qadar Baksh Baloch. (2017) Reviving Tourism through Entrepreneurial Capabilities in Swat, Dir & Chitral Triangle in Post Operation Environment, Journal of Managerial Sciences, Volume 11, Issue 2.
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