Abstract
This study describe, compares and explains the financial outlay of
Meezan and NIB bank with respect to Corporate Social Responsibility,
Marketing and Human Resources for a period of ten years viz. 2003-
2012. The study found Meezan bank overgenerous in respect of its
Corporate Social Responsibilities. NIB bank spent more towards the
remuneration of its employees, whereas Meezan bank had an
increasing tendency in the size of its workforce with no significant layoffs during the whole decade. Yet, NIB bank maintained a higher
average number of employees. With regards to marketing activities
Meezan bank reported more branches and deposits in contrast to NIB.
Likewise, Meezan bank allocated more budgets to its marketing
activities as compared to NIB.
Pir Qasim Shah, Muhammad Asif, Muhammad Tahir, Adnan Ali . (2015) Multi-Dimensional Financial Analysis of Islamic and Conventional Banks of Pakistan: A Comparative Study of Meezan and NIB Bank, Journal of Managerial Sciences, Volume 9, Issue 2.
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