Abstract
The landscape of political communication has been changed or transformed due to
growing popularity of social media. Since social media is based on 2-way
communication, therefore, it provides an opportunity to initiate a dialogue and
indulge in discussion with a large number of people. Therefore, this study is
intended to explore the existing literature that how the politicians are taking full
advantage of social media to connect with the audiences and communicate the
political ideologies around the globe and then critically analyze the current
scenario in Pakistan that how social media is being used by the politicians of
Pakistan? Another objective of this study is to explore that what type of researches
can be conducted in future regarding social media and political communication in
Pakistan. It is important to consider that if used properly the technology can have a
significant effective role (Kent, 2013) in any democratic society. Moreover, it has
been concluded that in future no research in the field of democracy and political
communication would be complete without studying and including the relationship
and importance of new technology in the field of information and communication.
Sana Naveed Khan, Savera Shami. (2019) Political Public Relations and Social Media: A Theoretical Review and the Case of Pakistan, Journal of the Research Society of Pakistan, Volume 56, Issue 2.
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