Abstract
This study primarily attempts to investigate the relationship among the variable to create rational motivation in the field of insurance in the context of Peshawar. Besides, the study also attempts to identify the reasons behind consumer purchasing behavior for insurance. This purpose of this study is to accomplish a couple of objectives: to identify how rational motivation is created for insurance businesses and it is important to identify the reasons behind a consumer rationale purchase decision for an insurance plan. To empirically examine the main research question “The impact of rationality in creating consumer motivation” has been addressed by this study. Study use framework consisting of different variables and regression and correlation analysis of these variables is conducted to find relationship between motivation and rational factors. The knowledge from the results of this study serves as basis of recommendations for maximizing and help state life insurance that how to create motivation for insurance. The result shows that the consumer motivation raise on the basis of rational and sub variables of rational are responsible for this buying decision.
Shahzad Khan,. (2011) Impact of Rationality in Creating Consumer Motivation (A Study of State Life Insurance Corporation Peshawar - Pakistan), Journal of Managerial Sciences, Volume 5, Issue 1.
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