Abstract
Islamic Banking in Pakistan has been growing steadily for the past ten years. Its market share in the overall banking industry has increased from 1 percent in the year 2001 to more than 7 percent by January 2011. What needs to be assessed is the level of awareness of Islamic Banking amongst customers in Pakistan’s largest and second largest city, Karachi and Lahore. Their pattern of switching from conventional banking towards Islamic Banking has been studied. This study would try to present the findings of the research carried out mainly with the people who are currently banking with either Islamic or Conventional Banks and their awareness level regarding Islamic Banking. In this research, researchers have tried to highlight variables specific to the Islamic Banking industry and its impact on customers. Dependent variables may range from switching from other Islamic Banks, Customer Satisfaction and Recommendation by other customers. Researchers have selected a sample size of 150 banking customer (both male and female) and have used descriptive and correlation analysis to establish trends between awareness level and the growth of Islamic Banking in Pakistan. Researchers believe that this study would aim to measure the overall awareness level as well as the avenues through which this awareness is generated
Muhammad Imran, , Shahzad Abdul Samad, Rass Masood. (2011) Awareness Level of Islamic Banking in Pakistan’s Two Largest Cities, Journal of Managerial Sciences, Volume 5, Issue 1.
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