Abstract
Despite the fact that SMEs have been playing a significant role, both in national and international trade, it has been a
fact that most SMEs operate without product brands. This study has explored the barriers to branding as faced by
SMEs using a qualitative research approach in the context of Surgical Instruments Industry of Sialkot, Pakistan. The
study contributes to important factors that hinder SMEs from having own product brands in the international market.
Muhammad Rizwan Saleem Sandhu, Tashfeen M. Azhar. (2019) Barriers to Branding in SMEs: An Exploration at Surgical Industry of Sialkot, Pakistan , Paradigms , Vol 13, Issue 1.
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