Abstract
The research study aimed to investigate the level of service quality and
competitiveness in public and private sector universities of KPK. The
research population comprise of 22 universities (12 public sectors and
10 private sectors).The sample was 650 students selected through
convenience sampling technique of both private and public sector
universities for measuring service quality and 350 administrative staff
and faculty selected randomly. The questionnaires were tested for
reliability and validity and found the data as reliable predicted by
Chronbach’s value and all questions showed validity confirmed by
their factor loadings. T-test has been used for the analysis of the
research. The t-test results reported significance mean difference of
service quality i.e. tangibility dimension, assurance, administrative
responses and empathy dimension of service quality in public and
private sector universities. However, the reliability dimension of
service quality showing insignificance means difference in both public
and private sector universities. The results showed insignificance
difference for rivalry and significance difference for bargaining power
of buyer, supplier, entry barriers and substitute threats in public and
private sector universities. The originality of work of this research
work holds a lot of academic and organizational value.
Samina Gul, Syed Waleed ul Hassan . (2018) Analyzing Service Quality and Competitiveness in Public and Private Sector Universities of Khyber , Journal of Managerial Sciences, Volume 12, Issue 3.
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