Abstract
This study offers analysis of the performance of international
broadcasters including BBC and VOA while reporting on the war on
terror in Pakistan and Afghanistan. The researchers identified an array
of issues that characterize reporting of these two broadcasters. These
include serving the strategic interests of US and UK, propaganda and
mass persuasion. The experts agreed that due to lack of alternative
sources of information in the border regions of Pakistan and
Afghanistan, both BBC and VOA had wide listenership. The study
concludes with a set of recommendations for peace-oriented media for
national and international broadcasters.
Syed Inam ur Rahman, Zahid Yousaf. (2018) Analyzing the Performance of International Broadcasters (BBC & VOA) on the Coverage of War on Terror, Journal of Managerial Sciences, Volume 12, Issue 3.
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