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Political cartoon is a humorous way of communication that can convey a harsh meaning in a witty manner but its
drawing is not as simple as it seems. Rather it is a multifaceted assembly of signs, codes and symbols to create a
meaning. This paper aims at identifying the groups of signs and symbolic techniques to construct the image of the
United States in the political cartoons of Pakistan. Therefore, political cartooning from three English mainstream
newspapers of Pakistan the Nation, The News and the Dawn is selected from 1991 to 2013. Though the scope of this
paper is neither to discuss the Pakistan-US relations nor the foreign policies of Pakistan. Rather, this paper intends
to highlight various techniques adopted by the selected Pakistani political cartoonists with the reference to the
United States under the light of Barthes’ model of Semiotics. It concludes that political cartooning in Pakistan
involves the complex process of gathering various signs and symbols in a single drawing to create a desirable
message. With special reference to the U.S., Pakistani political cartoonists mostly emphasized on the physical body
structures to depict power, control and monopoly. Zoomorphism and assigning different controversial roles in the
political cartoons are other commonly used techniques in political cartooning of Pakistan.
Dr. Ayesha Ashfaq, Dr. Savera Shami. (2020) The United States in the Language of Sign & Codes: Identification of Visual-Verbal Symbolic Techniques Used in Pakistani Political Cartoons, Journal of the Research Society of Pakistan, Volume 57, Issue 1.
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