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This study aims at investigating the micro-level outcomes of perceived CSR.
Specifically, this study provides a better understanding that how perceived CSR
affect the employees' micro-level outcomes (i.e. organizational citizenship
behavior, OCB) through the mediating role of organizational identification (OI)
and moderating role of personal factors. The study collected data from 436
employees working in the hotels of Pakistan. The study used Structural Equation
Modeling (SEM) and hierarchical regression techniques to test the hypotheses.
The study found personal factors performing the role of moderator on CSR- organizational identification relationship, and mediating role of organizational
identification between CSR and citizenship behavior. The study contributes to the
micro-level outcomes of CSR and has implications for the organizations.
Talat Islam, Ghulam Ali, Labiba Sheikh. (2018) Perceived CSR and Micro-level Outcomes: Moderating role of demographics, Journal of the Research Society of Pakistan, Volume 55, Issue 2.
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