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Smartphone have become increasingly popular in recent years among various age groups especially youth in Pakistan. While people of various ages find it convenient and useful but young generation tend to dependent on it. The present study is primarily a cross-sectional social survey. Cluster and purposive sampling techniques was applied for selection of sample size. Total 800 subjects was chosen from selected university for final survey. The data was collected through questionnaire, which dealt with various aspects of smartphone. The results indicated that, all subjects have smartphone and using from last three years. Almost all the youth had been using it in different ways and at different times. The results showed significant gender differences in several aspects of its usage. Their responses showed that they were using social networking applications for building social relationships. The male subjects are in majority who used social applications for building social relationship as compared to female users. Most of the male subjects liked WhatsApp, Facebook, and Viber whereas, female subjects had been using WhatsApp and Facebook only for social relationships. The results discovered that smartphone usage had impact positively on the social behaviour of youth. However, the results of t-test with reference of selected variables also discovered that youth both (male and female) was more inclined to use smartphone.

Malik Tariq Mahmood, Muhammad Shahzad. (2016) USAGE PATTERNS AND IMPACT OF SMARTPHONE ON SOCIAL BEHAVIOUR OF YOUTH, Journal of the Research Society of Pakistan, Volume 53, Issue 2.
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