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This current study is an attempt to examine the role of national media
towards the promotion of women rights awareness. For the purpose, media
coverage, during the time period when women protection legislation was
proposed, debated and passed in Punjab assembly, has been examined. It has been
studied as to what extent the media focused to discourse the legislation and in
what way the bill, which became law later on, was conversed. Moreover, it has
been observed as to how responsibly media debated the issue for the awareness of
the people and especially women. Considering the purpose of the study, agenda
setting (McCombs & Shaw, 1972) and Social responsibility (Siebert, Peterson, &
Schramm, 1956) theories of mass communication have been sourced Findings
revealed that the media did not prioritize the women protection legislation and
published a limited number of reports and editorials in selected time-period. The
primary coverage focus remained inclined towards “statements” of prominent
personalities along-with “activities and events” regarding women protection
legislation. It was noted that debatable aspects and provisions of the legislation
were neglected in the media. The fact remains that discussions relating to
execution, implementation and awareness were much more important rather than
reporviolence against womenting mere rhetorical statements or event coverage.
Lubna Zaheer. (2016) Women Protection Legislation and Media Discourse In Pakistan, Journal of the Research Society of Pakistan, Volume 53, Issue 2.
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