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This study explores the party strategies of political identity construction of young members of the Pakistan People’s
Party (PPP) during pre-elections campaigns of 2018 in Pakistan. Drawing on in-depth interviews with party
leadership and members of Pakistan student federation (PSF) in Punjab, the paper focuses on the key narratives that
PPP employs for mobilization of voters in Punjab. Party leadership uses ethically constitutive stories in the center to
create political loyalties through “narratives of accomplishment”. On the contrary, “narratives of political activism”
where economic and political power stories become more effective in mobilizing youth in periphery of influence
where party lacks political influence.
Zoya Saqlain, Shermeen Bano, Rahla Rahat, Ayesha S. Bugvi. (2021) Identity Construction and Political Activism in South Asia: A Case of Student Wing of Peoples Party Pakistan (PPP) in Punjab, Journal of the Research Society of Pakistan, Volume-58, issue 4.
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